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Monthly Archives: November 2015

Rivalry amongst sellers in a constricted market space is customary and companies incessantly battle it out, because the arena is extremely lucrative. The toughest competition is witnessed in the highest demand markets and a couple of percentage shifts in market share changes the dynamics drastically. History is replete with rivalry; Ferrari vs. Lamborghini, a 47-year-old sustained feud, Coke vs. Pepsi, the mother of all ‘dog eat dog’ unmerciful rivalries, Reebok vs. Nike,… Read More

Does experience happen only when the brain gets sensory stimuli (sight, sound, taste, smell, touch) or for experience to happen does it have to undergo some other complex process? A newborn infant is alarmed by certain sounds but with passage of time understands that there is no danger associated with it. Hundreds of such stimuli bombard our senses daily but as we grow up we now have a repertoire of past experiences… Read More

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