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Rivalry amongst sellers in a constricted market space is customary and companies incessantly battle it out, because the arena is extremely lucrative. The toughest competition is witnessed in the highest demand markets and a couple of percentage shifts in market share changes the dynamics drastically. History is replete with rivalry; Ferrari vs. Lamborghini, a 47-year-old sustained feud, Coke vs. Pepsi, the mother of all ‘dog eat dog’ unmerciful rivalries, Reebok vs. Nike,… Read More

Hunting in common parlance means to chase, to pursue, to search, to seek for, obtain and to scour. Mainly it was for subsistence (as in food) or for a profit (tusks, animal hide, skin etc.) or a sport (was construed as a royal sport in certain cultures). Hunting for food was the way mankind survived once. Today it isn’t so. In the civilized world, one doesn’t have to hunt for food but… Read More

Sales people are elated when they receive the RFP (request for proposal) from the prospect’s firm; after all it has been secured after rotating on the head of the pin for 3 to 4 months. Large deals in the market place are not put up without concomitant due diligence by the buyer hence even to get qualified and receive an RFP is perceived as a milestone. The prevailing rationale is; at least… Read More

The year is over, quotas/targets are met, sales team is euphoric and management is content. The next year begins and fresh forecasts are presented and in a ritualistic convention called annual sales meeting these forecast numbers are vehemently challenged by all the product teams, sales managers, VP’s in the firm who in the name of a consolidation exercise, encourage the sales person to view the firm’s ambition charts, aggressive stance and vision. The… Read More

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