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Rivalry amongst sellers in a constricted market space is customary and companies incessantly battle it out, because the arena is extremely lucrative. The toughest competition is witnessed in the highest demand markets and a couple of percentage shifts in market share changes the dynamics drastically. History is replete with rivalry; Ferrari vs. Lamborghini, a 47-year-old sustained feud, Coke vs. Pepsi, the mother of all ‘dog eat dog’ unmerciful rivalries, Reebok vs. Nike,… Read More
Most driving lessons teach the usage of the hand brake. Whenever the car stops for more than 5 seconds, the hand brakes have to be applied. For a ‘hill start from still’ position, or maneuvering on a camber, this is a mandatory technique to prevent a roll back or slide but even on a flat road, beyond 5 seconds stoppage time, it invokes our unconscious habit of applying the brakes, such has… Read More
Are we born to win or is winning a meaning construct. We know about animal species and how combative they are in terms of retention of their territory, food and mating behaviour. Animals jostle for these and grid lock themselves into a fight and just prior to defeat the losing animal displays submissive behaviour and exposes its belly or throat declaring to the aggressor that it has lost the battle. The victorious aggressor… Read More
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Nandu Menon
HEADSTRIDE 